Food Shift
DriveWell
Client
Cambridge Mobile Telematics
Industry
Automobile Safety
Services
Research and Analysis, Brand, UX Planning and Design, Mobile Visual Design, Verbal Development
The Challenge
The Drivewell app provides a quick and easy way for you to monitor your performance. The Drivewell app provides a quick and easy way for you to monitor your performance.
The Solution
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Brand & Mobile Research
The engineers at Cambridge Mobile Telematics reached out for help with branding their consumer-facing app to be sold in stores and as a selling tool for potential clients. Our priorities were brand research, development, mobile research and development, and overall visual brand and mobile design. Our research ranged from team surveys to industry site visits to competitive analysis and massive imagery research.
Auto Industry Users
The International New York Auto Show just happened to be starting at the same time as my relationship with DriveWell. In order to learn more about potential users, I spent a day collecting a large amount of visual inspiration for the brand and imagery that ended up in the final high fidelity comps.
Auto Industry Users
The International New York Auto Show just happened to be starting at the same time as my relationship with DriveWell. In order to learn more about potential users, I spent a day collecting a large amount of visual inspiration for the brand and imagery that ended up in the final high fidelity comps.
Blowing up DriveWell’s App
DriveWell’s engineers already had a working prototype. We worked together to determine what features would stay, what UX decisions could be improved and what was relevant to their potential users.
Blowing up DriveWell’s App
DriveWell’s engineers already had a working prototype. We worked together to determine what features would stay, what UX decisions could be improved and what was relevant to their potential users.
Storytelling and Brand Development
During concept development, I wanted DriveWell’s team to all be on the same page. In additional to surveying their consumer-facing brand vision, I developed and presented keyword based stories: Genuine Safety, Safety First!, Auto Core and Outer Auto. Naturally, the engineers favored the technical Auto Core concept and the straightforward genuine safety perspective. Additional imagery from this process can be viewed here.
Final Brand Decisions
The logo design took a varied path, but ended in the driver’s seat. When viewing the final you can see the road from the user’s (or driver’s) perspective. The steering wheel arc reminds users to be present and in the moment when driving, but still calls the mind the hopeful excitement of the open road.
Mobile Design Phases
From rough sketching to high fidelity wireframes to layout system and guideline to utilizing their existing prototype to determine final color needs and decisions to final design comps.
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