Hatch Fenway
Quick overview sentence giving
perspective to the project.
Any additional notes worth mentioning.
DriveWell
Hatch Cover image
My Role
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Research & Analysis
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Experience Strategy & Vision
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Brand Identity
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UX Planning & Design
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UI Design
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Visual Design Guidelines
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Client
Samuels & Associates
Industry
Real Estate, Technology
Responsibilities
Research and Analysis, Strategy, Brand, UX Planning and Design, UI Design, Visual Design Guidelines, Content Creative Direction
Preview of finished work
The Challenge
Headline about mission
Save time, money, energy, nutrition. Major behavior change. Aspirational lifestyle app.
The Approach
Start-up incubator
Sussing out specific client needs, when the client is learning about technology on the fly, and what best fits their product. Started as a rapid prototype for a web desktop app; A sell-in tool for investors. Grew to additional in depth product design phases, brand development.
Development area for tech development in Boston
First Steps/Kick-off
Brand Concept
Cleaning up copy labeling, typography, color. Include user journey.
Auto Industry Users
The International New York Auto Show just happened to be starting at the same time as my relationship with DriveWell. In order to learn more about potential users, I spent a day collecting a large amount of visual inspiration for the brand and imagery that ended up in the final high fidelity comps.
Finished Concept
TBD
Concept deck slides here
Brand Identity
Visual choices
Word mark, color system, logo.
Neon image of logo
Gif of logo sets
Any sketches?
Folder + egg crate + postcard
Billboard/poster preview
Brand deck preview (similar to mine or Ryans)
Brand deck
Website Concept
Post-it concept.
Finished one-pager gif.
Generate UX sketches
web Concept / presentation?
Space
Branding within space
Elevation planning.
Neon image
Party images
Elevation presentation if needed
Gif of Floor plan, elevation and final signs
TBD if needed
Event Branding
Decibel splash page invite.
Preview detail image. Sound poster.
Photos of the event or process images.
Gif or video of page
Reflections
What I Learned
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