USA Network
Quick overview sentence giving
perspective to the project.
Any additional notes worth mentioning.
DriveWell
USA Cover Image
My Role
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Client
USA Network
Industry
Entertainment
Services
UI Design, Iconography, Visual Design Guidelines
USA Homepage screens?
The Challenge
Headline about mission
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UI Design
The engineers at Cambridge Mobile Telematics reached out for help with branding their consumer-facing app to be sold in stores and as a selling tool for potential clients. Our priorities were brand research, development, mobile research and development, and overall visual brand and mobile design. Our research ranged from team surveys to industry site visits to competitive analysis and massive imagery research.
Main episode page (ryan's template)
Main episode page (ryan's template)
Main episode page (ryan's template)
Iconography
The International New York Auto Show just happened to be starting at the same time as my relationship with DriveWell. In order to learn more about potential users, I spent a day collecting a large amount of visual inspiration for the brand and imagery that ended up in the final high fidelity comps.
Auto Industry Users
The International New York Auto Show just happened to be starting at the same time as my relationship with DriveWell. In order to learn more about potential users, I spent a day collecting a large amount of visual inspiration for the brand and imagery that ended up in the final high fidelity comps.
Animated gif. Show icons in full color at full size.
Full set of icons.
Sizing examples.
In situ icons.
Visual Design Guidelines
During concept development, I wanted DriveWell’s team to all be on the same page. In additional to surveying their consumer-facing brand vision, I developed and presented keyword based stories: Genuine Safety, Safety First!, Auto Core and Outer Auto. Naturally, the engineers favored the technical Auto Core concept and the straightforward genuine safety perspective. Additional imagery from this process can be viewed here.
Sizing examples.
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Caption here.
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