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Research & Analysis
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Experience Strategy & Vision
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Brand Identity
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UX Planning & Design
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UI Design
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Visual Design Guidelines
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Client
Son & Dotter
Industry
Home Furnishings, E-commerce
Responsibilities
Research and Analysis, Strategy, Brand, UX Planning and Design, UI Design, Visual Design Guidelines, Content Creative Direction
Build a lean brand toolkit, user friendly, capture Scandiavian look and feel while appealing to US market.
Sussing out specific client needs, when the client is learning about technology on the fly, and what best fits their product. Started as a rapid prototype for a web desktop app; A sell-in tool for investors. Grew to additional in depth product design phases, brand development.
Cleaning up copy labeling, typography, color. Include user journey.
The International New York Auto Show just happened to be starting at the same time as my relationship with DriveWell. In order to learn more about potential users, I spent a day collecting a large amount of visual inspiration for the brand and imagery that ended up in the final high fidelity comps.
Flexible system that strengthened the brand.
Brand identity working with graphic system.
Client required a budget friendly, flexible template system. Mail Chimp worked.
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