Son & Dotter

Quick overview sentence giving
timing perspective to the project.

Any additional notes worth mentioning.

DriveWell

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My Role

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Research & Analysis
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Experience Strategy & Vision
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Brand Identity
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UX Planning & Design
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UI Design
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Visual Design Guidelines
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Client
Son & Dotter

Industry
Home Furnishings, E-commerce

Responsibilities
Research and Analysis, Strategy, Brand, UX Planning and Design, UI Design, Visual Design Guidelines, Content Creative Direction

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Preview of finished work

The Challenge

Headline about mission

Build a lean brand toolkit, user friendly, capture Scandiavian look and feel while appealing to US market. 

The Approach

Good Fast Cheap

Sussing out specific client needs, when the client is learning about technology on the fly, and what best fits their product. Started as a rapid prototype for a web desktop app; A sell-in tool for investors. Grew to additional in depth product design phases, brand development.  

Son and dotter background deck

First Steps/Kick-off

Son & Dotter Identity & Toolkit

Cleaning up copy labeling, typography, color. Include user journey.

Auto Industry Users

The International New York Auto Show just happened to be starting at the same time as my relationship with DriveWell. In order to learn more about potential users, I spent a day collecting a large amount of visual inspiration for the brand and imagery that ended up in the final high fidelity comps.

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Still of consumer-facing horizontal logo.
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Gif of logo set
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Letterhead & Business card
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Thank you note for customer purchases (custom packaging? check...)
Sketches if there are any scanned in

Brand Imagery

Modular graphic system

Flexible system that strengthened the brand.    

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Scandinavian design at play
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Show brand key words in blocks. http://simonpan.com/wp-content/themes/sp_portfolio/assets/uber-lenses.jpg
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photo references + texture studies + symbolic imagery (image) = mosaic map
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Gif of mosaic map overlaid with color
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Overlay system on top of letterhead, thank you card etc
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Graphic system finished combinations gif + typography grid system

Retail Website

Brand identity working with graphic system.

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SD Homepage, full page if possible
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Social media page
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Full breakpoint set. Update image with products 
All web page previews

User communication

Modular Email Templates

Client required a budget friendly, flexible template system. Mail Chimp worked.

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Updated phone image w/ email templates. 
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Breakdown template. Half image, headline, button, logo. 
Reflections

What I Learned

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