Bayer Aspirin
Quick overview sentence giving
perspective to the project.
Any additional notes worth mentioning.
Bayer Aspirin
Quick overview sentence giving
perspective to the project.
Any additional notes worth mentioning.
Bayer Aspirin
Quick overview sentence giving perspective to the project.
Any additional notes worth mentioning.
Homepage Gif in situ
My Role
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Client
Bayer
Industry
Pharmaceuticals (OTC)
Homepage Gif in situ
The challenge
Headline about mission
Detailed information goes here. Detailed information goes here. Detailed information goes here. Detailed information goes here. Detailed information.
The Approach
Method of solution
The engineers at Cambridge Mobile Telematics reached out for help with branding their consumer-facing app to be sold in stores and as a selling tool for potential clients. Our priorities were brand research, development, mobile research and development, and overall visual brand and mobile design. Our research ranged from team surveys to industry site visits to competitive analysis and massive imagery research.
Before Website Design
Final UI Design
The engineers at Cambridge Mobile Telematics reached out for help with branding their consumer-facing app to be sold in stores and as a selling tool for potential clients. Our priorities were brand research, development, mobile research and development, and overall visual brand and mobile design. Our research ranged from team surveys to industry site visits to competitive analysis and massive imagery research.
DT homepage and Cardio Page (gif for HP slideshow)
DT Cold and Flu Page & Product page.
Product Illustration gif.
History Page Timeline Gif
History Illustration Gif
Mobile Design
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Final UX Design
The International New York Auto Show just happened to be starting at the same time as my relationship with DriveWell. In order to learn more about potential users, I spent a day collecting a large amount of visual inspiration for the brand and imagery that ended up in the final high fidelity comps.
Auto Industry Users
The International New York Auto Show just happened to be starting at the same time as my relationship with DriveWell. In order to learn more about potential users, I spent a day collecting a large amount of visual inspiration for the brand and imagery that ended up in the final high fidelity comps.
UX Sketches
UX Sketches
Concept Ideation
The International New York Auto Show just happened to be starting at the same time as my relationship with DriveWell. In order to learn more about potential users, I spent a day collecting a large amount of visual inspiration for the brand and imagery that ended up in the final high fidelity comps.
Auto Industry Users
The International New York Auto Show just happened to be starting at the same time as my relationship with DriveWell. In order to learn more about potential users, I spent a day collecting a large amount of visual inspiration for the brand and imagery that ended up in the final high fidelity comps.
Alt Concept Gif
Visual Design Guidelines
During concept development, I wanted DriveWell’s team to all be on the same page. In additional to surveying their consumer-facing brand vision, I developed and presented keyword based stories: Genuine Safety, Safety First!, Auto Core and Outer Auto. Naturally, the engineers favored the technical Auto Core concept and the straightforward genuine safety perspective. Additional imagery from this process can be viewed here.
Use Ryan's guideline image for an overview.
Caption here.
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