EL Cover image

My Role

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Research & Analysis
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Verbal Development Direction
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Brand Identity
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UX Planning & Design
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Website Visual Design
Visual Design Guidelines (Web). Iconography Design. Data Visualization. Photography Management/Direction.

Digital Prototyping
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Client
EatLove

Industry
Personalized Nutrition,
Technology

Responsibilities
Research and Analysis, Strategy, Brand, UX Planning and Design, UI Design, Visual Design Guidelines, Content Creative Direction

Preview of finished work

The Challenge

Headline about mission

Save time, money, energy, nutrition. Major behavior change. Aspirational lifestyle app. 

The Approach

Good Fast Cheap

Sussing out specific client needs, when the client is learning about technology on the fly, and what best fits their product. Started as a rapid prototype for a web desktop app; A sell-in tool for investors. Grew to additional in depth product design phases, brand development.  

Menu vs Recipe

Insert basic user journey. Homepage > onboarding > Menu Plans > Planner > Planner insights > Shopping List

User journey, if any. additional sketches.

Early UX Sketches

Early UX Sketches

Early work

The Homepage & Onboarding

The most important parts of the product. Helped establish a look and feel (branding), verbal style, and initial steps about how to explain the product / appeal to potential users.    

Main pages (HP & onboarding)

Onboarding gif

Onboarding gif

Early UX iteration for HP

UX Gif (HP + onboarding)

Brand Updates

Color, photography, typography, logo, marketing sheets.

Final logo with color variations

Final logo with color variations

Early Logo + typography concepts

Early Logo + typography concepts

Final logo with color variations

Color and texture presentation preview

Evolution of [...]

Planner

Heart of the service. Biggest challenge. Creating a new product.

Preview detail image.

Preview detail image.

UX white board sketches / iterative digital comps

Gif of planner UX

Detailed gif of planner animations

Gif of high fidelity planner animation.

Customized user experience

Taste profile, content development, search engine.

Preview detail image.

Preview detail image.

Preview detail image.

UX white board sketches

UX Gif for search engine and menu marketplace.

Web guidelines & additional pages

CSS info, web guides, about page.

Stills of About /Contact

Guideline preview

Guidelines

Reflections

What I Learned

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