PUMA Dance cover image (update puma logo)

My Role

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Research & Analysis
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Experience Strategy & Vision
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Brand Identity
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UX Planning & Design
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UI Design
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Visual Design Guidelines
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Client
EatLove

Industry
Personalized Nutrition,
Technology

Responsibilities
Research and Analysis, Strategy, Brand, UX Planning and Design, UI Design, Visual Design Guidelines, Content Creative Direction

Preview of finished work (PUMA Dance)

The Challenge

Define PUMA Dance Problem

Further define PUMA Dance challenge. 

The Approach

Brand capsule collection

Further definition of approach plan.  

Original clothing comps / brief

Finished photography

Any relevant sketches or additional wrapped imagery. or on set photography

Concept pitch deck

Campaign Concept

Post-shoot Concepts

Because of time pressure, not all campaigns were completely narrowed down before shooting. Copywriter and I worked together to generate pointed strategies leveraging the photoshoot assets. 

Final concept image

Post-shoot concept presentation deck.

Preview image of chosen concept slides.

UX Gif (HP + onboarding)

Sketches (HP)

Multi-platform Campaign 

Set limitations for retail and web presence.

Global Communication

Campaign Guidelines

Full campaign deck developed for the first time to be distributed internationally.

Preview detail image.

UX white board sketches / iterative digital comps

Gif of planner UX

Detailed gif of planner animations

Gif of high fidelity planner animation.

Reflections

What I Learned

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